Strategic Memorandum: The Alpha

Status: Breakthrough product concept. Confidential.

Goal: Create a unique competitive advantage and new revenue stream by utilizing blockchain technology.

1. Problem: Trust in the digital world is expensive and fragile

Right now, "ratings" and "verifications" are just articles and PDFs on centralized servers. They can be forged, they can be challenged, they get lost over time. How can an investor be 100% sure that a company report has not been retroactively altered? How can a company's reputation be transparently tracked over time?

2. "Eureka!": We don't just write reports. We create a perpetual record.

Our brilliant idea is to stop being just a "provider" of reports. We become the "custodian" and "notary" of the business reputation in Nepal. To do this, we are creating a public registry - The Alpha- powered by blockchain.

It consists of two related but different elements.

3- The Alpha Verify™ as a "Birth Certificate" on blockchain (NFT)

• How it works: When we successfully verify a company, we don't just give them a PDF report. We "minte" (mint) for her a unique, immutable token (NFT) on the blockchain. This is her "Alpha Verify™ Certificate of Verification."
• What's inside this NFT:
• Static data: Company name, registration number, verification date.
• Key Element: An encrypted link to the original, unalterable PDF report that is stored in a decentralized file storage (e.g. IPFS or Arweave).
• What it provides:
• Unforgeability: Anyone in the world can go onto a public blockchain and verify that company "X" was indeed verified by Alpha Business Media on "such-and-such" date. This record cannot be changed or deleted.
• Perpetual Availability: A report stored in a decentralized repository will always be available, even if our main site "goes down".

4. Alpha Score™ as a "Living Medical Record" (Smart Contract)

You are absolutely right, our Alpha Score is dynamic. Therefore, tying it to a static NFT is incorrect. Instead, we do the following:

• How it works: For each company that receives an Alpha Verify NFT, we deploy an associated Smart Contract. This contract is essentially a digital cell on the blockchain that knows how to store and update data.
• Dynamics: Every time we recalculate the "Alpha Score" for a company (once a month or year), we don't change the old records. We call a function in this smart contract that adds a new record: [New Date]: [New Score].